Key projects of dedicated programmesKey projects of dedicated programmes
Main projects
VTB Formula One Russian Grand Prix 2020
34 million video broadcast viewers
First ever virtual Formula One Russian Grand Prix
~100 thousand views
The Sochi Autodrom track hosted the VI International "Rezept-Sport" Wheelchair Half Marathon.
11 participants were members of the Russian national team for Paralympic sports
VTB is the general sponsor of the KAMAZ-Master Rally Team
Dakar 2020 Rally-raid
1st, 2nd, 4th places
538 million broadcast views
Gold of Kagan 2020 Rally-raid
1st, 2nd, 3rd places in the truck ranking and the general ranking among 60 crews
KAMAZ-master's participation in Formula One events in Sochi
Velobike public bikesharing service
Urban bikesharing service networks in Moscow, Murmansk and Nizhny Novgorod:
5.7 million rides per year
Events:
Good Bike Ride
>5 thousand participants
Moscow Music Bike Festival
500 participants
Sample project in the framework of the target program
VTB Formula One Russian Grand Prix 2020
The Russian stage of Formula One today is one of the most prestigious international sporting events in the country. The race takes place in Sochi every year. The year 2020 was no exception: in September, despite the complicated epidemiological situation, the VTB Formula One Russian Grand Prix 2020 world championship round was held at the Sochi race track.
Due to strict observance of all required sanitary norms during the event, 120 thousand fans were able to watch the race. The race was broadcast live to more than 34 million people from around the world. For the fourth consecutive year VTB Bank became the title sponsor of the Russian Grand Prix, contributing to the development of professional motor sport in Russia and on the world level.
Main projects
Support of cultural and historical heritage sites
Valaam and New Jerusalem Monasteries
The State Novgorod Museum-Reserve
"Kizhi" State Historical Architectural and Ethnographic Museum-Reserve
Peterhof State Museum-Reserve
Pavlovsk State Museum-Reserve
State budgetary institution of the Republic of Crimea "Нistorical and Cultural Memorial Museum-Reserve Cimmeria of M. Voloshin"
Support of historical movie projects
Feature film "Lev Yashin. The Dream Goalkeeper"
100 million viewers of the first run on TV
"The Terrible" TV series on
top 10 premiere series
Sample project in the framework of the target program
"The Terrible" series on the Russia-1 TV channel
For many years VTB Bank has supported the production of serious historical films, which give a true picture of different periods in Russian history, as part of the "Patriotism and a Country of Traditions" dedicated programme. In 2020, the TV series "The Terrible" was broadcast by the Russia 1 channel. This historical drama shatters the stereotypical perception of Ivan IV by creating an artistic reconstruction of the personality of one of the most controversial rulers of the country. Such projects awaken interest in Russian history, telling about it in a colorful and accessible way, so they resonate with a wide variety of viewer audiences. According to the results of the survey of viewers "The Terrible" series was included in the top ten series of Russia-1 TV channel in 2020.
The series involved hundreds of actors in crowd scenes, about a thousand costumes - all of which contributed to the accurate transfer of the historical era. A large-scale scenery was built in the GLAVKINO cinema and television complex for the filming.
Main projects
Sponsorship of exhibitions
Exhibition "Artists and Collectors - For the Russian Museum. Gifts" dedicated to the 125th anniversary of the State Russian Museum
>82 thousand visitors
>11.5 million views of online tours in social networks
Exhibition "From Durer to Matisse" in The Pushkin State Museum of Fine Arts
50 thousand visitors at the opening ceremony
Exhibitions "Decorative Minimalism. "Thaw" in the Soviet porcelain" and "Dedication to Dmitry Vinogradov. Birth of porcelain "from the Russian land" at the State Hermitage Museum
>50 thousand visitors
"Unknown Berlin. May 1945" themed programme in the Jewish Museum and Tolerance Centre 60 thousand online visitors
VTB - general sponsor / partner of leading theaters
The State Academic Mariinsky Theatre
Road tour of Valery Gergiev and the Mariinsky Theater, over 50 thousand audience members;
II "Zaryadye" International Festival, over 30 thousand audience members;
> 132 million concert broadcast views
The St. Petersburg State Academic Ballet Theatre of Boris Eifman
A screening of the ballet-movie "The Brothers Karamazov", more than – 200 thousand views
The Moscow's P. Fomenko Workshop Theatre
Daily online project "Extracurricular Readings" – 128 thousand views;
Online broadcast of the "Twelfth Night" and "Three Sisters" performances in Yandex.Efir – 177 thousand views
The Yevgeny Vakhtangov State Academic Theater
75 free online broadcasts of performances – 150 thousand views
Sample project in the framework of the target program
Establishment of a cultural and educational centre and rehearsal facility for the musicAeterna orchestra and choir at the Radio House
VTB Bank was a general partner for the creation of a cultural and educational centre and rehearsal facility for the musicAeterna orchestra and choir, one of Russia's most popular musical bands led by Theodor Kurentzis. The goals of this project are to preserve and enrich the legacy of classical music, initiate students and young people into academic music, and educate a wide audience in the field of culture and art.
St. Petersburg Radio House, which served as a basis for the cultural and educational centre opening, has united creative and educational programmes, authors' experimental and research projects covering all fields of contemporary art. In half a year of work more than 5 thousand people visited the events in the Radio House, and about 80 thousand viewers got access to video recordings of the cultural centre's educational programmes.
In the context of the COVID-19 pandemic restrictions, a digital platform was launched in 2020, containing unique content from the musicAeterna band, allowing to stay in touch with the audience and live up to the creative potential of the artists. The audience of the platform amounted to 79 thousand people and continues to grow.
Main projects
Healthy Moscow Assembly
Participation of international experts from over 200 countries
>60 thousand visitors
Topics:
- digitalisation of medicine;
- fight against cancer;
- medicine in big cities, etc.
Financing Research and Development
Fund for support and development in the field of pediatric hematology, oncology and immunology Science for Children
International Clinic of Cardioangiology ANO
Lomonosov Moscow State University Fundamental Medicine Department - purchase of laptops and specialised software for scientific research (calculation of mathematical models of pandemic development)
"Supporting Russian healthcare is one of the most important areas of VTB Bank's social activities. The aim of the World Without Tears programme is to make medical services as accessible and high quality as possible to children across Russia. Each year the Bank expands the geography of the project and includes hospitals in regions where no campaigns have previously been held. In 2020 the campaign was held for the first time in Birobidzhan, Jewish Autonomous region".Natalia Kochneva Head of Corporate Social Responsibility and Event Marketing - Senior Vice President
In 2020, the World Without Tears programme campaigns took place in 26 medical institutions, four of which are in Moscow and 22 in the regions of the Russian Federation. Support is provided both to regional hospitals for the purchase of vital equipment and to federal hospitals, where children from all over the country are treated. In particular, VTB Bank provided Speransky Hospital, the largest children's medical institution in Russia, with funds to purchase equipment for its radiology and endoscopy departments. The total amount of support under the World Without Tears programme in 2020 amounted to RUB 75 million.
Sample project in the framework of the target program
World Without Tears Programme
Support was lended to 26 hospitals in 23 regions of the Russian Federation
~3 thousand participants in the campaigns (offline and online) during the year
RUB 75 million - the total annual amount of support under the programme
The World Without Tears charity programme was launched in 2003. Since then more than a hundred children's hospitals in 52 Russian regions have received financial support from VTB Bank. A total of RUB 300 million was allocated for this purpose.
Main projects
VTB is a strategic academic partner of GSOM SPbUThe Graduate School of Management at St. Petersburg State University.
The main directions of the business school development strategy until 2025 were developed and approved
Master in Corporate Finance and Master in Business Analytics and Big Data master's programmes were updated
"Finance.Expanding horizons" winter school. VTB Bank and Higher School of Economics (as part of the I am a Professional skills contest)
147 student participants
38 regions of Russia
65 partner universities
Educational online marathon One step ahead for finalists and participants of the VTB personal grants competition
9 thousand student participants
Topics of speakers' presentations:
- motivation and goal-setting;
- technology and innovation;
- career management, etc.
Financial support for educational institutions
10 leading Russian universities received funding, including for the renovation of IT systems (GSOM SPbSU, Higher School of Economics, MGIMO, Moscow State University, Financial University, Moscow Higher School of Social and Economic Sciences, FEFU, Russian University of Theatre Arts, All-Russian State Institute of Cinematography)
250 educational institutions in more than 120 cities of Russia had the opportunity to:
- upgrade their logistics base;
- renovate classrooms, lecture halls, and gyms;
- campus projects were implemented at many universities.
Support of play areas in the mini-bank format in KidBurg children's cities of professions
Virtual Soft Skills Academy for elementary school children (grades 1-4)
>3.6 thousand people completed a financial literacy course provided by VTB
12 locations in eight cities:
- Moscow;
- Saint Petersburg;
- Voronezh;
- Novosibirsk;
- Nizhny Novgorod;
- Rostov-on-Don;
- Samara;
- Yaroslavl.
In 2020, with the active participation of VTB, a development strategy for GSOM SPbU for the next five years was developed. VTB participation as one of the largest employers in the country allowed to take into account the interests of the labour market as clearly as possible, as well as to create a set of the most effective tools to achieve the objectives.
Within the implementation of GSOM-2025 strategy the School jointly with VTB updated the Master in Corporate Finance (MCF) programme. The key task of the programme relaunch is to bring the graduate profile as close as possible to the needs of the labour market in the financial field. The authors of the courses are not only university professors, but also representatives of business: practitioners, current employees of the financial departments of major Russian and international companies.
The Master in Business Analytics and Big Data programme, which trains managers in data analytics, machine learning or artificial intelligence project management, has also been improved. GSOM SPbU with the support of VTB strengthened the practical orientation of the training: a fully-fledged technology track was integrated into the programme, supported by a modern technological platform that allows students to try out modern IT solutions for working with data with their own hands.
Strategic Academic Partnership with Graduate School of Management at St. Petersburg State University
VTB and GSOM SPbU have been cooperating for almost 15 years. Since then the business school has become one of the leaders in the Russian education market, combining best academic practices and innovative ideas. In the Financial Times rating, GSOM SPbU ranks 51st in the world; in 2020, the business school moved up by two lines. The next goal is to become one of the top 50 in the world and one of the top 30 in Europe.
"When VTB became part of the Advisory Board of Graduate School of Management at St. Petersburg State University in 2007, we noticed a similarity between our goals — the Bank’s ambition to be a global financial institution and the business school’s ambition to become a global player in the education market. Both organisations have long been integrated into the global business environment: VTB is a global player on the financial market, GSOM SPbU is a global business school. Both are united by the notion of ’management’. Everybody needs good managers".Olga Dergunova Deputy President and Chairman of the Management Board of VTB Bank, Director of GSOM SPbU
Main projects
Organising the VTB Capital's annual investment forum named RUSSIA CALLING!
> Over 2.5 thousand guests, including
>500 investors
600 international delegates from 68 countries, government officials and heads of leading global corporations
3.1 million viewers of the video broadcasts
General sponsorship of the Strong Ideas for a New Time forum
15 thousand contest applications with ideas
Contest objectives:
- Restarting the economy and social sector;
- Elaborating a technological strategy for the country's development;
- Organising teams ready to implement their ideas and projects, replicating practices capable of ensuring Russia's sustainable development in the new economic environment
300 ideas made it to the finals
Support for the Startup Village 2020 online conference for first-time entrepreneurs and investors in partnership with the Skolkovo Forum ANO
80 interactive virtual sessions on technology trends, the development of new markets, transformation of business models and integrating breakthrough technologies into business practices
VTB Bank receives official status as a Skolkovo Foundation key partner
Three-year plan for an IT partnership, including the creation of VTB's own research centre at the Skolkovo Innovation Centre
1.7 million audience members
Sponsorship of other business forums
World Economic Forum in Davos
CIS + WORLD International Economic Forum
Russian Business Weeks (annual forum of the Russian Union of Industrialists and Entrepreneurs)
Moscow Financial Forum
The XII Ural Forum named Information Security of Financial Environment
Sample project in the framework of the target program
Investment Forum named RUSSIA CALLING!
The RUSSIA CALLING! Investment Forum in 2020 was organised in an online format for the first time. The Forum was broadcast on leading Russian and international media platforms and was accessible to viewers around the world. The Forum had participants and viewers from 103 countries. The online audience reached over 3 million viewers.
The forum discussed issues such as the development of the global economy under the COVID-19 pandemic, central bank monetary policy, labour productivity and employment, financial instruments in a changed reality, transformation and adaptation of business processes in a new environment and technologies for a secure future. During the two days of the forum, the participants were able to identify the tools that would help to cope with the consequences of the pandemic as efficiently as possible. The forum included a macroeconomic plenary session with Russian President Vladimir Putin.
